“Defiantly Sustainable*, Alternative is committed to Eco materials and responsible manufacturing. Delivering casual, comfortable clothing that you and the planet can be proud of. Especially now when it matters more than ever.
For 25 years we have been focused on providing these eco-friendly fabrications to the market but we now realize we could have been doing more. This past year, we have doubled down on our sustainability pledge and begun moving our entire line to recycled polyester. We will be 100% recycled poly – by the end of 2021…not some distant future date. Now, in 2021.
We’ve even retired two of our top selling fabrications. While we loved them, we faced the hard truth that making them wasn’t as kind to the planet as we wanted to be. So, out went burnout and we replaced with mineral wash. Every bit as soft and fashionable, but softer on the environment.
Now, we have sustainable cotton into our line of sight. We’re sourcing more US grown and sustainably tracked cottons and we’ll be sharing much more about our cotton efforts soon. We’re not leaving a mark, we’re leaving a positive footprint.
*Learn more at HBISustains.com“