To make every interaction with us the easiest part of your day.
To invest in the training and the empowering of our associates to deliver to you honest, accurate and timely information.
To partner with our Suppliers to offer you the styles that matter most in the deepest inventory levels possible.
Welcome to the alphabroder – Prime Line icare website, where we proudly feature our core operating values.
icare stands for Integrity, Customer Care, Accountability, Respect and Excellence
These core values serve as the foundation from which we base our internal culture as well as our service to alphabroder – Prime Line’s valued customers. The company’s Vision, Mission and Goals are rooted in our values.
In addition to providing the industry’s only true One Stop Shop Solution, we are incredibly proud of our team and the additional initiatives that make alphabroder – Prime Line a leader in our space. As a result of multiple acquisitions and tremendous growth, we have woven together our products and services as well as a wealth of incredible talent and drive.
We invite our customers, employees, and guests to explore this site and get to know the people and passions that shape alphabroder – Prime Line. We have an expansive line of products, decoration services, and renowned service backed by an amazing team of associates that go above and beyond to deliver you the optimal customer experience. See how our team members are playing an instrumental role in creating our culture, caring for the environment, maintaining our social accountability, engaging in our local communities and so much more.
I couldn’t be more honored to lead this team and all that is woven into our company and culture.
We always strive to do the right thing. We may not always get it right, but when we do make a mistake, we'll make it right.
We have a relentless focus on the Customer Experience, and we want to be the “easy button” for our customers. We make every effort to ensure each customer interface goes smoothly.
We want to empower our team and enable decision-making closest to the customers. With empowerment comes accountability, and each of us needs to take responsibility and ownership in what we do.
We treat our Customers, our Partners and each other with respect. We value diversity and different perspectives. Diversity makes us a stronger and a more inclusive organization.
We continually strive to improve our performance in order to drive efficiencies and improve our Customer’s experience.
